Website / Social
Digital
Content Strategy
Content Strategy
Social Media
Social Media
SEO | Analytics
SEO | Analytics
SEO | Analytics
Innovation Warehouse is London’s longest-established investment and coworking space – an accelerator ecosystem for the capital’s most promising and successful tech startups.
We were challenged to dust off and breathe life back into the Innovation Warehouse brand through an engaging content strategy – blogs, interviews, thought leadership – and drive increased presence through the company's social media channels.
Innovation Warehouse is London’s longest-established investment and coworking space – an accelerator ecosystem for the capital’s most promising tech start-ups. We were challenged to dust off and breathe life back into the Innovation Warehouse brand through content – blogs, interviews, thought leadership – and drive increased engagement through social media.
Our focus was to amplify the Innovation Warehouse brand through a new narrative focus: 'Investment House first; Coworking Space second'.
The company’s brand mission and values were core to our content and social strategy, led by a brand-awareness campaign to re-engage followers and reposition Innovation Warehouse as a home for investment and venture capital.
Brand-led content included quote posters, social cards and relevant imagery and blog links; a roadmap to establishing the right community management and engagement strategy. Work is ongoing to develop a broader content strategy tailored around the company’s brand and objectives. Watch this space!