Platform

Web

Services provided

Facebook media (video)

Gmail ads

Mobile Geolocation

Lead generation

CoSector is a department of the University of London, carrying out Digital Services, Recruitment Services, Housing Services and Fairs and Events. Our brief was to target secondary school and college leavers and generate registrations to an undergraduate fair being hosted in central London.

We created an integrated multi-channel campaign that used a mix of content formats to reach users across different touch points. We focused on delivering key messages at the right times of day to build brand presence and then drove the user to the conversion point after being targeted in several areas.