The brief

To drive attendee sign-ups and footfall to multiple London-based fairs and open day events, running throughout the year.

Our strategy

Using a multi-channel approach to deliver a blend of traditional print advertising and a bespoke digital strategy, the aim of the campaign was to increase the client’s brand presence and deliver a measurable ROI. The campaign targeted publisher sites with high volumes of student readership to promote downloads of a free ticket to attend the Career Group events. Near the event dates, a promoted Twitter campaign was utilised to drive last-minute sign-ups.

The results

The combined campaign delivered over 40% of all attendees to the event in a short turnaround period of just two weeks.


Part of the University of London, the Careers Group runs undergraduate and postgraduate careers fairs and open day events aimed at students, UK & overseas education exhibitors and corporate clients.