Swansea University

The brief

With the university’s ambitious plans for campus expansion and international student growth in mind, the brief was to drive student recruitment enquires in the key target market of Nigeria.

Our strategy

Geo-located RTB display campaign: Market research identified the Nigerian cities that held the highest number of potential postgraduate students. Using geo-location mobile targeting within a radius around five Nigerian cities, the campaign targeted publishers with a specific student audience. All clicks were driven to a dedicated landing page for recruits to sign up to a ‘meet and greet’ at an in-country event.

The results

This highly-targeted campaign delivered an exceptional ROI of 14 million impressions, 91,000 views and 8,400 course enquiries.

swansea_university

Swansea University is a research-led institution that provides education for over 15,000 students. It covers a wide range of academic disciplines including the Arts, Engineering and Life Sciences.

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