With the university’s ambitious plans for campus expansion and international student growth in mind, the brief was to drive student recruitment enquires in the key target market of Nigeria.
Geo-located RTB display campaign: Market research identified the Nigerian cities that held the highest number of potential postgraduate students. Using geo-location mobile targeting within a radius around five Nigerian cities, the campaign targeted publishers with a specific student audience. All clicks were driven to a dedicated landing page for recruits to sign up to a ‘meet and greet’ at an in-country event.
This highly-targeted campaign delivered an exceptional ROI of 14 million impressions, 91,000 views and 8,400 course enquiries.
Swansea University is a research-led institution that provides education for over 15,000 students. It covers a wide range of academic disciplines including the Arts, Engineering and Life Sciences.