eFinancial Careers

The brief

To promote and generate brand awareness within the Middle East, and drive sign-ups for a free ‘Compliance and & Legal Recruitment’ webinar targeting the gulf regions of Qatar, Saudi Arabia, Kuwait and UAE.

Our strategy


RTB display campaign: We targeted a segmented ideal audience on a regional ad display network. Using a range of creative executions, we split-tested the banner artwork to assess delivery and performance. All clicks were driven to a dedicated landing page to generate a strong, qualified lead stream that we delivered straight into the client’s CRM system.

Finally, the campaign was optimised to increase activity on publisher sites, with the highest performance using the strongest creative based on click volume, dwell time and lead sign-ups.

The results

Over a four-week period we exceeded the target number of sign ups and delivered over 35% of the total attendees in the webinar.



eFinancial Careers is the world’s leading financial services careers website. It connects financial sector professionals with companies recruiting talent in that field.