De Montfort University

The brief

To promote the De Montfort University name and deliver sign-ups by prospective undergraduates to attend an event hosted by the British Council in the Malaysian cities of Kuala Lumpur and Penang.

Our strategy

DeMontfort-universityRTB display campaign: We targeted a segmented student audience between the ages of 18 and 24 on a regional ad display network. Using a variety of banner ad formats across multiple devices along with in-app advertising, all clicks were driven to a dedicated landing page. This generated a qualified lead stream that was delivered straight to the client’s CRM system.

The results

Over a four week period the campaign delivered 1.5 million impressions and generated 600 clicks to the landing page, with a high uptake in event sign-ups.

De Montfort University provides a wide range of undergraduate and postgraduate courses across a wide range of academic disciplines. With a reputation for quality and a distinctive teaching style, it attracts students from across the globe.